From Roselle to the Cloud: How Digital Tools Spark Customer Adoption

It feels like we're finally getting back to the roots - offering practical and affordable solutions to the down to earth movers. Back in 2000 Roman Kreynin bought his firs Palm Pilot with the idea of using an Excel-like app to create packing inventories. This didn't quite work out, but what he's managed to do is get his younger brother excited on the opportunity to put mobile technology to good use (instead of wasting time on mobile banking and Garfield cartoons delivery to the early internet enabled phones). That was many moons ago. What matters now is that anybody can get going with the packing inventory for himself, his crews or his agents and contractors with a gentle touch of a button. Enjoy the case of technology leveling the playing field.

In the town of Roselle, New Jersey, Thomas Edison carried out the very first electrification project. Google kindly reminded me of this while I was—per my usual habit—manually entering a new Bingo customer’s details and checking their address. It turned out that the customer had seen barcode labels and a digital inventory used by fellow movers, visited the portal, and immediately purchased a subscription. And just as Edison’s electricity spread from Roselle to neighboring towns and eventually across the world… I like this association.