Technology, Responsibility and the VAR Lesson: What the Moving Industry Can Learn from Football (aka Soccer)

‍(Why Voxme Virtual Survey strikes the right balance)

This article is based on my recent LinkedIn post:
https://www.linkedin.com/posts/roman-kreynin-037856318_movingindustry-logistics-technology-activity-7404512337962942465-5GG6

__________________________________________________________________________________________

The recent Champions League match between Interand Liverpool offered an unexpected lesson - not only for football fans but for anyone relying on technology for high-stakes decision making.

Yesterday’s game ended with the real winner being…VAR.

For starters, VAR has cancelled Liverpool’s goal. Later in the game, it awarded a penalty to Liverpool, which they’ve converted in the final minutes of the match.

Regardless of which team you support, the need for video review is no longer questioned.
The debate has moved elsewhere - to how we combine technology with real responsibility for the outcome.

__________________________________________________________________________________________

Technology is meaningless without accountability

The soccer world has learned this quickly. The moving industry learned it even faster.

A digital tool may look perfect on paper or during a demo, but in practice it must:

• reduce errors
• support decision-making
• shield crews and managers from avoidable risks
• make the process clearer and more predictable

These are the same questions movers ask when evaluating technology:

Will this tool help when the pressure is on? When time is short? When mistakes cost real money?

__________________________________________________________________________________________

According to our users, Voxme Virtual Survey strikes that balance

We regularly receive feedback from teams who work daily with surveys and inventories in the field. And the message we hear most often is this:

“Voxme Virtual Survey has found the right balance - between technology and responsibility, and also between price and quality.”

This balance matters because:

• too much technology without responsibility creates blind spots
• too much responsibility without tools increases human error
• too high of a price limits adoption
• too low of a price usually compromises reliability

Achieving this is not about adding more features -it is about building something that works under the real pressure, the same way VAR must work under the pressure of a stadium and fans around the world.

__________________________________________________________________________________________

What the VAR metaphor teaches us

Soccer introduced VAR to support the referee,not to replace him.
Logistics providers adopt survey technology to support their field staff, not to override their professional judgment.

In both cases:

• technology reduces uncertainty
• professionals make the final call
• and the combination produces the best result

This is the philosophy behind Voxme Virtual Survey.

__________________________________________________________________________________________

Conclusion

Whether it’s a decisive Champions League moment in the 90th minute or a high-stakes pre-move survey for an international relocation, the underlying principle is the same:

·      technology should help, not add to the complexity of the situation

·      clarify, not confuse

·      create confidence, not doubt

And when the real users say the balance is right -that is the best possible outcome.
Especially when they are willing to pay $300 for an annual subscription and $3 for a half an hour survey recording.

‍