You get it series. Intuition and free trials

When prospects request a free trial of our apps we always ask for one thing: “Use the trial to make sure you can fit the app to your needs”. You probably wonder why on earth we would ask for something that trivial and obvious?

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Would you believe me if I told you that most of these free trials are preceded by “I want to make sure this app is easy to use and intuitive” statement?The irony of the situation is that one can’t trust an intuition about something one has never experienced. That’s the premise of “Thinking, fast and slow” by Daniel Kahneman. Think for a second - if you had an app that does the job for you, would you bother testing another one? We offer professional tools and these typically require some level of fitting and adjusting before they become part of the daily routine and start helping you to make or save money. And as such going with something that looks cool or “familiar” doesn’t mean it will do the job day in and day out. 

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What’s even more hilarious is that this “intuitiveness” requirements are more likely to come up in the trials led by technical consultants who never went on a physical survey or wrote packing list on site or tried to bingo a shipment into a 40” container in a welcoming summer sunshine of Bogota. So if you want a free trial from us, get ready for a bit of pain. The best shoe takes some breaking in.